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Saturday, June 11, 2011

change blindness


In any given setting, we choose what's important to remember about our surroundings.  When details we don't think are important change, we often don't notice.  Up to 75% of the time, people don't notice a change to something the believe is unimportant.  I'm a fairly observant person, but it makes me wonder what things have changed in my everyday life while I've been unaware.

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